Les Aliments Safrozen Foods

Safrozen needed a website that matched its packaging, explained a new product category (pre-cooked, frozen traditional Haitian vegetable stews) and helped shoppers buy online or find a store.

I designed the site in Figma from a documented design system, then built it in WordPress with Elementor Pro and WooCommerce (product bundles, Square payments). Shoppers can order online, and a points-of-sale section lists the retailers that carry the products (IGA, Wawa, Palumbo…).

Design approach: a token-based system with orange #EA652D for calls to action and one accent color per product line (green for Lalo, purple for eggplant, gold for chayote), DM Serif Text headings with Poppins body text, and reusable section blocks: hero, three-benefit grid, product showcase, partner carousel and testimonials. Content is written in French first.

Best practices: the lightweight Hello Elementor theme, global styles instead of one-off styling, and on-page SEO with clear page titles, meta descriptions and a structured heading hierarchy.